Rory McCaffrey
User-Centered, Data-Driven, UX Design & Researcher
Currently Working On

2022 ∙ Santa Clara, CA

UX Marketing

Developing digital and branding strategies for a Unified Communications as a Service and IT Consulting Agency. I proofread, copywrite, and design tools that are used across the company to help the sales team.


Web Design, Copywriting | Telecommunications
🔒Password Protected

Designed an informational website about what Next Generation 911 (NG911) is, who it's for, and why it exists. Evaluated pitfalls of the existing website design, researched NG911 and relevant laws, broke down features from other websites, created visual and copy, and communicated with developer team.

Immanuel House

Web Design | Non-Profit
Designed and built website for the refugee, transitory housing organization, Immanuel House of San Jose. Performed backend services to streamline functions including; setting up Google Workspace, creating e-mail accounts for administration, migrating to new web hosting platform, integrating Google forms/email notifications, and indexing for search engine visibility.

Project Kiki

Service Design | Health

Designed a service for increasing accessibility of maternal health information for mothers in Kenya. Conducted literature reviews and interviewed public health researchers who worked in similar ethnogeographical regions to uncover a larger issue stemming from mistrust with Kenya's maternal healthcare. Designed an interactive voice response, IVR, system to increase engagement via ecosystem maps, journey maps, and service design blueprint.


Usability Testing | Health

Designed, wrote, moderated, and evaluated the results of a usability test for a dashboard designed for rural public health practitioners operating in Alaska, Idaho, Washington, and Oregon. Uncovered the ambiguity of public health categories, even from federal resources are often disputed by on-the-ground practitioners and can impact adoption from currently used and less-efficient resources.
🎺  Fred Again - Roze (Forgive)
🎮  God of War Ragnarok
📔 TMNT: The Last Ronin
🎞 Steven Levitan - Reboot
(c) 2024 Rory McCaffrey