Made overall site navigation easier by removing duplicated links found in different drop-down menus, increased the consistency of margins and layout, and updated it to be more resize-friendly. In addition, increased contrast of the call-to-action, removed unnecessary and distracting visual elements, and leveraged the space at the top left to showcase important promotions.

Updated the homepage to be easier to scan about the services the 101VOICE offers. I updated  content and images by including more graphic elements to emphasize the impact on the end-user, simplified use of colors and visual layout, as well as vertically condensing the webpage.

Optimized the contact us form to take up less space and removed unnecessary form fields that made the form cumbersome . While the company operates only within the United States, I kept "Select a Country" and used it as a secondary filter to prevent spam entries.

Optimized webpage to show up as the #1 result for the query "Voice Border Element" while updating information to contain more up-to-date and accurate information about the services offered.

Designed a new layout of the quote, invoice, and commission statements with brand colors and easier-to-read layout. Upon deployment, was immediately met with positive reception from customers and staff.

Streamlined customer communications by converting our project assessment and quote calculation form to digital entry format. This has helped simplify back-and-forth communication and support internal project management for staff.

Designed, formatted, and wrote documents about features and services that 101VOICE offers. Created several templates that can be edited quickly to create customer facing documents.

Reviewed existing graphic, typographic, and written elements to create a style guide for contracted designers, illustrators, and copywriters to easily create brand-aligned assets. This helped to scale our marketing efforts while uniforming our overall visual presence, decreasing output production time from 3-4 weeks to 1 week.

Primary decorative graphics were floating isometric diagrams set in space. While there was nothing wrong with this approach, I found this was a  missed opportunity to utilize photos of real people and to showcase the impact of our products. I curated a large and diverse repository of  people and implemented them in various illustrations to  provide a more tangible depiction of the benefits.

Designed, created, and managed a partner portal for resellers to communicate new customers, track their commissions, and get access to new product updates and collateral. This partner portal also made it easier for internal staff to communicate with partners and ensure that no deals slip through the cracks and are accidentally forgotten about.